Identity

The Invercargill City Council logo

The Council introduced its current new logo (seen throughout this website) in February 2009. It takes its theme from the blade of grass sculpture outside the Council administration building (as does the logo being replaced) and forms the letters ICC. Guidelines for the use of the logo have been made available to printers, suppliers and media outlets. 

The replaced logo (above) was designed in 1998 and is based on the theme of "City of Water and Light". The yellow band represents the exceptional light and the blue beam represents water, rivers, oceans and coastal areas. The green base reflects Invercargill's agricultural foundation and the green dot transforms the logo into a stylised 'i'. As noted above, it also references the blade of grass sculpture.

The Coat of Arms  

 
 
The Council's Coat of Arms was proposed in 1956 as part of Invercargill's centennial year and was first exhibited in June 1958. Today the Coat of Arms is used only as as an official seal and on special occasions. The  shield is supported by a pair of takahe, once thought to be extinct but rediscovered in Fiordland in 1948. The crown is the emblem of government. The wavy bars behind the ram's head are taken from the Arms of the House of Drummond, which is associated with Invercargill's namesake, Captain William Cargill. The foliage represents Southland beech and the motto Pro Communi Utilitate translates as "For the Benefit of the Community". The design also features a ram's head and two sheaves of wheat to represent Southland's farming traditions. The ship represents foreign export activity.